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Prime Minister Narendra Modi launches ‘Lifestyle for the Environment’ global initiative

Prime Minister Narendra Modi launches ‘Lifestyle for the Environment’ global initiative

June 08, 2022

“Our planet is one, but our efforts have to be many - One earth, many efforts”

- Hon’ble Prime Minister Narendra Modi

Hon’ble Prime Minister Narendra Modi launched the global initiative ‘LiFE movement - Lifestyle for the Environment’ through video conferencing on 5th June 2022. This launch is an initiative to invite ideas from universities and research institutions that shall encourage individuals around the world to adopt an environment-conscious lifestyle.

The program saw the participation of several eminent personalities from across the world such as Mr. Bill Gates, Co-Chairman of Bill & Melinda Gates Foundation; Lord Nicholas Stern, Climate Ecologist; Prof. Cass Sunstein, author of Nudge Theory; Mr. Aniruddha Dasgupta, CEO and President of World Resources Institute; Ms. Inger Andersen, UNEP Global Head; Mr. Achim Steiner, UNDP Global Head and Mr. David Malpass, World Bank President, among others. Union Minister, Shri Bhupendra Yadav, and CEO NITI Shri Amitabh Kanth were also present at the occasion.

Addressing the gathering, PM Modi stressed the need of the hour to solve the challenges that are faced by our planet through collective efforts, robust actions, and a human-centric approach. He said that the vision behind LiFE is to encourage people to live a lifestyle that doesn’t harm the planet. Those people who live such a lifestyle are called “Pro-Planet People”.

Mission LiFE is based upon borrowing from the past, operating in the present, and focusing on the future. Prime Minister Modi thanked the efforts of 1.3 billion Indians for the progress they’re showcasing in the environment sector. Praising the achievements, he added:

Recalling the lifestyle of the Father of the Nation, Mahatma Gandhi, Prime Minister Modi said that he always used to talk about a zero-carbon lifestyle and urged people to look for sustainable options in life. He insisted on following the principle of reuse, reduce and recycle and said, “India stands ready to support any effort for a better environment and to further global wellness. Our track record speaks for itself.”

Mr. Bill Gates also addressed the event and said, “I am excited to learn about the LiFE movement and its potential to draw in the full power of collective action. To eliminate greenhouse gases, we need innovative technologies and participation from all. Ensuring that these innovative technologies are widely adopted will not only require large investments and partnerships between private and public sectors but also demands from individuals. Individual actions will send market signals that will encourage governments and businesses to invest in these innovations and create the breakthroughs we need”.

He continued “I congratulate Prime Minister Modi for taking a lead on this global initiative of citizen action to promote pro-climate behaviours. Together we can build a green industrial revolution. The necessity for collective global action to address climate change has never been greater and India’s role and leadership are crucial in ensuring that we reach our climate goals.”

Professor Cass Sunstein said that both India and Prime Minister Modi have been recognized as world leaders when it comes to environmental protection, climate change, and human behavior. He added that “Many of us are looking at India for inspiration and ideas.” The professor explained about the ideas of the EAST framework which stands for Easy, Attractive, Social, and Timely. He also added a new letter ‘F’ to this framework and improvised it to FEAST. He added that F is the fun aspect and said pro-environment activities are fun.

Other personalities present at the event also praised and thanked India and Prime Minister Modi for the much-needed global movement and for inspiring other countries towards a new path of development. It not only raises the living standards of the communities but also complements future generations.

The core idea behind the LiFE movement was introduced by the Prime Minister during COP26 (United Nations Climate Change Conference of the Parties) in Glasgow last year. The initiative is to encourage the people to follow a lifestyle that focuses on ‘mindful and deliberate utilisation’ rather than ‘mindless and destructive consumption. Click here to know more.

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