Health and Wellness | Theme 2.0 | Azadi Ka Amrit Mahotsav, Government of India.

Health and Wellness

Health and Wellness

Health and Wellness

The healthcare sector comprises of hospitals, medical devices, clinical trials, outsourcing, telemedicine, medical tourism, health insurance, and medical equipment. Health is often decoded from the lens of preventive care and curative actions for illness.

Historically traditional approaches to health based on our profound knowledge of ancient systems of medicine anchored in Ayurveda, Yoga and Naturopathy. Unani, Siddha, and Homoeopathy have also been an important part of the health and wellness narrative in India.

Areas of Healthcare

  • AYUSH: Focused on reviving the knowledge of traditional medicines anchored in Indian knowledge systems, Ayush sector has witnessed significant growth.
  • Wellness and Fitness with Yoga: The world has always looked towards India for Yoga centric holistic wellness. In an increasingly sedentary lifestyle-based life, the next goalpost is to make Yoga a consistent part of everyone’s life. 
  • Ayurveda for Better Health: Programs aligned to bringing out the important role and function of Ayurveda, narratives of panchbhoota etc.
  • Mental Health and Stress Management: Awareness campaigns, corporate programs, medication and yoga-based initiatives, special focus on exam stress, police force and others with long duty hours etc. 
  • Towards a Fitter India: Outcome-based programs targeting specific segments – women, children, senior citizens, urban working men etc. 
  • Maternity Health & Childcare: Special camps and seminars focusing on new and innovative practices.  
  • Nutrition and Education: Focus on what is next in midday meals – fortification, poshan vatikas, smart trackers etc. 
  • Healthcare and Sanitation: Increase in healthcare services, awareness about personal hygiene, basic knowledge of first-aid, menstrual care, reproductive health, vaccination, awareness about healthy lifestyle
  • Startups in Healthcare: Programs with startups in healthcare and impactful health related issues being tackled by them.
  • Playtime and Games: Programs around everyday games and playtime in enabling better health. 
  • Medical Tourism: Conference & seminars focusing on growing trend of medical tourism – trends, opportunities and challenges. Special campaigns of outreach and spotlighting Indian innovation and cost efficiencies in healthcare.
  • Childhood Obesity: Urban campaigns addressing intake of junk food, awareness camps about right kind of food intake etc.
  • Vaccination Programs: Large scale vaccination programs - Best practices, lessons from Covid experience, Sharing of knowledge with other countries. 
  • New India – Pharmacy of the World: India is the 3rd largest pharmaceuticals industry in the world by volume. Indian pharma companies enabled by their price competitiveness and good quality, have made global mark, with 60% of the world’s vaccines and 20% of generic medicines coming from India.
  • Healthtech and telemedicine
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