Independence 2.0 | Azadi Ka Amrit Mahotsav, Ministry of Culture, Government of India

Independence 2.0

Independence 2.0

Over the years, the notion of India has largely revolved around the diversity narrative. Keeping the larger vision for the nation in mind, both for contemporary times and for the future, emphasis now lies on local manufacturing ('Made in India' and 'vocal' about 'local'). Before the nation approaches the global level, creation of world-class products promoting investments and value pricing remain the focus. This shall lead to establishment of a level-playing business ecosystem, keeping the Sustainable Development Goals (SDGs) in mind. Not only will sustainability remain a key, increased participation of local craftsmen and artisans shall be witnessed as well.

For a successful Independence 2.0, the sentiments of India's rich cultural heritage will be tapped. All the aforementioned elements (such as Visva Guru Bharat, Aatmanirbhar Bharat) will be imbibed in spirit while implementing this vision. Along with imbibing ethos, marketing battles will also have to be fought in the fast evolving consumer world. Once this is achieved, then the same ethos will be carried at the globular stage – with Indian products competing across international categories. Thus, walking on the path towards the long awaited aspiration of India as 'Nation of the Future'.

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