Spotlight of the Week Detail | Spotlight of the Week | Azadi Ka Amrit Mahotsav, Ministry of Culture, Government of India

Spotlight of the Week Detail

Hon’ble Prime Minister calls for strengthening the “Har Ghar Tiranga” campaign

Hon’ble Prime Minister calls for strengthening the “Har Ghar Tiranga” campaign

July 22, 2022

The initiative of Azadi Ka Amrit Mahotsav was launched by Hon’ble Prime Minister Narendra Modi on 12th March 2021 to celebrate and commemorate 75 glorious years of Independence of India. Since its launch, the initiative has successfully showcased the magnificence of Indian culture all across the globe. With over 50,000 events successfully held across 28 States, 8 UTs, and 150+ countries, the initiative of Azadi Ka Amrit Mahotsav is one of the largest programs ever organized in terms of scope and participation.

To further elevate the patriotic effect that Azadi Ka Amrit Mahotsav has had on the country, Hon’ble Prime Minister Narendra Modi launched “Har Ghar Tiranga” campaign today to encourage people to bring the Tiranga home and hoist it to mark the 75th year of India’s independence. The Indian National flag exhibits the hope and aspirations of the people of India and proves to be an important symbol of our national pride. The idea behind the initiative is to invoke the feeling of patriotism in the hearts of the people and to promote awareness about the Indian National Flag.

State, Union Territories, and Ministries are participating extensively in the campaign with full fervor. NGOs and Self-Help Groups from various places are already contributing toward making Har Ghar Tiranga an iconic benchmark in the success path of Azadi Ka Amrit Mahotsav. Places such as Kupwara in Jammu and Kashmir, and Mandala in Madhya Pradesh are proving themselves to be an iconic example of showcasing people’s participation or Jan Bhagidari in the Har Ghar Tiranga campaign.  

This campaign aims to have flags hoisted across the country from 13th to 15th August 2022. Various events involving people from all walks of life will also be organized at various locations connected with Freedom Struggle, to portray the patriotism and unity of the entire country.

Government of India has taken various steps to ensure the supply of flags across India. All Post Offices in the country shall start selling flags from 1st August 2022. In addition, State Governments have also tied up with various stakeholders for the supply and sale of flags. The Indian National Flag has also been registered on the GeM portal. The Government has also tied up with various e-commerce websites and Self-Help Groups to streamline the process of the supply of flags.

Apart from physically hoisting the flag, there are also virtual ways to participate in this campaign. Ministry of Culture has launched a website where one can ‘Pin a Flag’ and also post a ‘Selfie with Flag’ to show one’s patriotism.