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Launch of Azadi Se Antyodaya Tak – 90 Day Campaign

Antyodaya: 90 Day Programme

April 27, 2022 to April 28, 2022

Azadi Se Antyodaya Tak is a 90-day campaign being launched on 28th April 2022 with a mission to saturate 75 Districts across 28 States/UTs with beneficiary schemes of 09 central ministries. Continuing with the spirit of the year-long Azadi Ka Amrit Mahotsav (AKAM), the identified districts are aligned with the place of birth of 99 Freedom Fighters, who made the ultimate sacrifice for the nation during its struggle for independence.

The goal of the campaign is to take up 17 select schemes with direct assistance to beneficiaries in saturation mode, reaching out to the person at the bottom of the pyramid in rural areas by each of the participating ministries/departments.

The 75 districts, marginally lagging behind in the development parameters, have been shortlisted through MPCE (Monthly Per Capita Indicators) and D5/D7 SECC-2011 (Socio-Economic Caste Census) data.

Azadi Se Antyodaya Tak campaign is a concerted effort of the Ministry of Rural Development, Department of Social Justice & Empowerment-Divyangjan, Ministry of Women & Child Development, Department of Financial Services, Ministry of Skill Development & Entrepreneurship, Department of Agriculture & Farmers Welfare, Department of Health & Family Welfare, Department of Animal Husbandry & Dairying and Ministry of Labour & Employment. 

The campaign is to be implemented in a celebratory mode involving all rural stakeholders including families of selected freedom fighters (FF), Panchayati Raj Institutions (PRIs), women networks, youth groups, and students highlighting the achievements of the schemes. It will also be participatory in its approach with the active support of public servants like local MPs, MLAs, Sarpanch, etc.  

The Azadi Se Antyodaya Tak campaign is being led by the Ministry of Rural Development with active support from the Ministry of Culture and all participating ministries/departments.

Coverage:

 The campaign is extended to cover 75 districts across 28 States/UTs namely Andhra Pradesh, Arunachal Pradesh, Assam, Bihar, Chhattisgarh, Goa, Gujarat, Haryana, Himachal Pradesh, Jharkhand, Karnataka, Kerala, Maharashtra, Manipur, Meghalaya, Mizoram, Madhya Pradesh, Odisha, Puducherry, Punjab, Rajasthan, Sikkim, Telangana, Tamil Nadu, Tripura, Uttarakhand, Uttar Pradesh, and West Bengal.

99 freedom fighters from these districts have been identified under the ‘Freedom Struggle’ theme of the Azadi ka Amrit Mahotsav, remembering unsung heroes whose sacrifices have made freedom a reality for us. Their state/UT-wise distribution is as under-

S.No. State/ UT No. of Districts No. of Freedom Fighters
1 Andhra Pradesh 02 02
2 Arunachal Pradesh 02 02
3 Assam 05 06
4 Bihar 05 06
5 Chhattisgarh 03 03
6 Goa 01 02
7 Gujarat 04 04
8 Haryana 03 03
9 Himachal Pradesh 01 01
10 Jharkhand 02 03
11 Karnataka 02 05
12 Kerala 03 04
13 Maharashtra 03 05
14 Manipur 02 04
15 Meghalaya 02 02
16 Mizoram 01 01
17 Madhya Pradesh 04 04
18 Odisha 05 07
19 Puducherry 01 02
20 Punjab 03 03
21 Rajasthan 05 09
22 Sikkim 01 01
23 Telangana 03 04
24 Tamil Nadu 03 05
25 Tripura 01 02
26 Uttarakhand 02 02
27 Uttar Pradesh 03 04
28 West Bengal 03 03
Total 75 99

 A detailed list is attached in Annexure I

Campaign Duration

Azadi Se Antyodaya Tak campaign will be operational for a period of 90 days, commencing on 28th April 2022

Nodal Ministry:

Ministry of Rural Development (MoRD), GOI, will work as the Nodal ministry to coordinate the implementation, monitoring, and outcome of the campaign. Joint Secretary – Skills, will be the central coordinator for the campaign to coordinate with the participating ministries/departments.

Convergence & saturation Approach by Inter-Ministerial Cooperation/Partnership:

The campaign is a coordinated effort between 09 ministries/departments of the Government of India (GoI) with the following identified schemes/KPIs-

S.NO. Ministry/Department Scheme KPI
1 Ministry of Rural Development MGNREGA in convergence with NRLM To raise a nursery [Moringa/ Drumstick (Sehjan)/Any other fruit-bearing trees] in each DAY NRLM cluster with CLFs as Project Implementing Agency (PIA)
NRLM Mobilization of women in SHGs in saturation mode
RSETI (Rural Self Employment Training Institutes) Starting Agripreneur courses
PMAY-G Sanction and completion of houses
2 Department of Empowerment of Persons with Disabilities Unique Disability Identity Card (UDID) Project (Creation of a national database of PwDs & issuance of a UDID card) Digitization of data of all PwDs who have been issued manual Certificate of Disability and generate their UDID cards
Registration of PwDs not yet issued any certification of disability with more than 40% disability by enrolling them on the UDID portal to achieve near saturation 
3 Ministry of Women & Child Development Integrated Child Development Services (ICDS) Scheme
  • SAM children identification
  • Provision of additional nutrition and treatment if required
Pradhan Mantri Matru Vandana Yojana (PMMVY) 100% coverage of eligible beneficiaries
4 Department of Financial Services Pradhan Mantri Jan Dhan Yojana (PMJDY) Number of PMJDY Accounts (Nos)
Pradhan Mantri Jeevan Jyoti Bima Yojana Number of PMJJBY enrollments (Nos)
Pradhan Mantri Suraksha Bima Yojana Number of PMSBY enrollments (Nos)
5 Ministry of Skill Development & Entrepreneurship Establishment of Skill Hubs Number of Skill Hubs
6 Department of Agriculture & Farmers Welfare PM Kisan
  • Total Registered Farmers
  • Total farmers benefitted
  • First level PFMS correction (Nos)
  • Remarks-wise correction
  • Release of Stop-payment
  • Approval of bank account correction
  • Aadhaar Correction
  • Total Inactive IFSC
  • Total Inactive RFT
  • Total Transaction failed for correction
  • Total ineligible beneficiaries
FPO Crop Identification No. of FPOs registered
7 Department of Health & Family Welfare Har Ghar Dastak Being implemented in all the states and UTs to ensure identifying all eligible beneficiaries for the first and due for second dose of Covid Vaccination. Special emphasis will be given to these 75 districts to improve coverage
8 Department of Animal Husbandry & Dairying National Animal Disease Control Programme- Vaccination against FMD in cattle & buffaloes in selected districts/States, where the campaign is going on will be initiated AHDF-KCC campaign for providing Kisan Credit Card in selected districts/States, where the campaign is going on
Vaccination against FMD in eligible target cattle and buffalo population Issuance of Kisan Credit Card facility to all eligible animal husbandry, dairy and fishery farmers
9 Ministry of Labour & Employment Pradhan Mantri Shram Yogi Maandhan Pension Yojana Registered Unorganized Workers -Total (Number)
Registered Unorganized workers -Total Male (Number)
Registered Unorganized workers -Total Female (Number)
Registered Unorganized workers – Total Transgender (Number)

Real-time Monitoring – Central Dashboard:

Campaign activities and their progress will be monitored by tracking progress through a central dashboard. Website address http://akamantyodaya.nic.in/

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