Under the banner of Azadi Ka Amrit Mahotsav, the Ministry of Culture has collaborated with Art of Living to reach out to the masses and youth to educate them about mental health and empower them with the tool of meditation for better health. The project was launched on 26th October 2022 at the international headquarters of the Art of Living at Bangalore by Gurudev Sri Ravishankar in presence of the Chief Minister of Karnataka Sh. Basavaraj Bommai amidst a gathering of 20 thousand people.
The project will engage Art of Living teachers as Meditation Coaches, representatives of institutions, and interested persons from the public as Meditation Ambassadors, who will together reach out to the masses, especially youth. This scheme puts into action the Jan-Bhagidari model to empower the youth towards better health and create a more resilient future for the country. The project will be implemented in various phases. The project is supported by the Ministry of Culture, Government of India, and will culminate on the Independence Day of 2023.